Resonance

We positioned Resonance to embrace the dynamic nature of surfing and evolve within a changing market landscape, ensuring it remains adaptable and relevant.

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Capabilities

  • Brand identity development
  • Positioning
  • Messaging and content creation
  • Administration
  • Manufacturing
  • Digital sales channels

Brand Notes

Inspired by a desire to break free from competitive surfing's constraints and build boards purely for enjoyment, our partnership with Koa Smith embodies unconventionalism and the ephemeral nature of our industry.

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